{"id":866,"date":"2021-08-13T15:14:14","date_gmt":"2021-08-13T08:14:14","guid":{"rendered":"https:\/\/www.goldenfast.net\/blog\/?p=866"},"modified":"2024-01-03T15:23:34","modified_gmt":"2024-01-03T08:23:34","slug":"brand-awareness-adalah","status":"publish","type":"post","link":"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/","title":{"rendered":"Brand Awareness: Pengertian, Manfaat, &#038; Strategi Terbaik"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Berbicara tentang digital marketing, ada banyak strategi dan faktor yang bermain di dalamnya. Salah satunya adalah brand awareness atau kesadaran pelanggan akan merek Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Singkatnya, brand awareness adalah sebuah matrik yang mendeskripsikan seberapa familiar atau kenal pelanggan (target audiens) akan merek dan bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan banyaknya kompetitor di luar sana saat ini, kesadaran merek adalah salah satu faktor penting yang semua pelaku bisnis harus tahu dan kuasai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nah jika Anda tertarik untuk belajar apa itu brand awareness, Anda\u00a0 berada di tempat yang tepat! Pada artikel kali ini kami akan membahas semua yang perlu Anda ketahui tentangnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mulai dari pengertian, manfaat, fungsi, sampai strategi terbaik untuk meningkatkan kesadaran merek bisnis Anda. Yuk langsung saja kita mulai!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar isi :<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee9bfbd8e5d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee9bfbd8e5d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#Pengertian_Brand_Awareness\" >Pengertian Brand Awareness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#Cara_Mengukur_Brand_Awareness\" >Cara Mengukur Brand Awareness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#Manfaat_Brand_Awareness\" >Manfaat Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#Strategi_Meningkatkan_Brand_Awareness\" >Strategi Meningkatkan Brand Awareness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#1_Pastikan_Brand_Anda_Konsisten\" >1. Pastikan Brand Anda Konsisten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#2_Pastikan_Tingkat_Kepuasan_Konsumen\" >2. Pastikan Tingkat Kepuasan Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#3_Adakan_Referral_Program\" >3. Adakan Referral Program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/#Penutup\" >Penutup<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pengertian_Brand_Awareness\"><\/span><b>Pengertian Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Singkatnya, brand awareness adalah istilah marketing yang menggambarkan tingkat pengakuan konsumen terhadap suatu produk maupun bisnis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kesadaran merek juga mengukur seberapa mudah brand dan produk Anda dikenali dan diingat oleh konsumen maupun target audiens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meningkatkan kesadaran merek adalah salah satu langkah wajib dalam sebuah strategi pemasaran bisnis, terutama digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain itu, membuat brand akan lebih dikenali dan diingat juga akan membangun kepercayaan pelanggan akan merek dan meningkatkan penjualan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk UMKM (usaha mikro, kecil, dan menengah), brand awareness juga bisa membantu perkembangan bisnis Anda lho Golden friends!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tentunya, pelanggan akan lebih memilih untuk menggunakan barang dan jasa dari nama brand dan bisnis yang sudah mereka percaya dan kenali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jika pelanggan merasa puas dengan brand dan bisnis Anda, pastinya kemungkinan mereka untuk melakukan repeat order pun juga lebih besar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nah brand awareness sendiri bisa datang dari banyak aspek bisnis lho Golden friends! Mulai dari slogan, tagline, logo, sampai barang atau jasa yang ditawarkan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pada umumnya, kesadaran merek mempunyai 3 kategori atau tingkatan. Berikut adalah penjelasan singkat tentangnya:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Brand recognition (aided recall)<\/b><span style=\"font-weight: 400;\"> \u2014 kemampuan konsumen untuk langsung mengenali tampilan, logo, slogan, dan karakteristik lain dari sebuah brand ketika mereka melihat sebuah produk atau jasa. Konsumen tidak harus tahu dan mengingat nama brand tersebut.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Brand recall (unaided recall) <\/b><span style=\"font-weight: 400;\">\u2014 kemampuan konsumen untuk mengingat nama sebuah merek berdasarkan atas kategori produk, pada tingkatan unaided recall ini konsumen langsung bisa mengingat merek produk saat mendengar sebuah kategori produk.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Top-of-mind awareness <\/b><span style=\"font-weight: 400;\">\u2014 kategori top-of-mind awareness mengacu pada kemampuan konsumen untuk langsung memikirkan sebuah bisnis atau merek produk saat mereka melihat industri atau kategori tertentu.<\/span><\/li>\n<\/ul>\n<p><strong>Baca juga: <\/strong><strong><a class=\"LinkSuggestion__Link-sc-1gewdgc-4 evyocv\" href=\"https:\/\/www.goldenfast.net\/blog\/guerilla-marketing-adalah\/\" target=\"_blank\" rel=\"noopener\">Guerilla Marketing: Pengertian, Tips, &amp; Contohnya<\/a><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cara_Mengukur_Brand_Awareness\"><\/span><strong>Cara Mengukur Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nah untuk mengukur keberhasilan sebuah usaha promosi dalam meningkatkan brand awareness Anda, ada beberapa indikator yang terlibat di dalamnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berikut ini adalah beberapa indikator yang bisa Anda gunakan untuk mengukur brand awareness bisnis Anda:<\/span><\/p>\n<ul>\n<li><b>Website traffic <\/b><span style=\"font-weight: 400;\">\u2014 indikator ini menunjukan seberapa banyak pengunjung yang tertarik dengan bisnis Anda; semakin banyak traffic, semakin tinggi brand awareness bisnis.<\/span><\/li>\n<li><b>Brand engagement <\/b><span style=\"font-weight: 400;\">\u2014 pada digital marketing, indikator yang satu ini umumnya dihitung melalui jumlah followers, like, komen, dan interaksi lainnya yang brand Anda dapatkan.<\/span><\/li>\n<li><b>Brand Reach <\/b><span style=\"font-weight: 400;\">\u2014 indikator ini menunjukan seberapa luas scope dan reach saat melakukan kampanye promosi; jumlah orang yang melihat iklan dan lain sebagainya.<\/span><\/li>\n<li><b>Survey <\/b><span style=\"font-weight: 400;\">\u2014 membantu Anda untuk mengetahui anggapan orang lain tentang merek dan bisnis Anda; survey bisa dilakukan secara online maupun offline.<\/span><\/li>\n<li><b>Brand mentions <\/b><span style=\"font-weight: 400;\">\u2014 indikator yang memberitahu Anda seberapa sering brand dan bisnis Anda disebutkan di sosial media platform.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Manfaat_Brand_Awareness\"><\/span><b>Manfaat Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_869\" aria-describedby=\"caption-attachment-869\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-869 size-large\" src=\"https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-1024x683.jpg\" alt=\"brand awareness\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-1024x683.jpg 1024w, https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-300x200.jpg 300w, https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-768x512.jpg 768w, https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-1536x1024.jpg 1536w, https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/brand-awareness-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-869\" class=\"wp-caption-text\"><a href=\"http:\/\/www.freepik.com\">Designed by Freepik<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Selain meningkatkan kepercayaan pelanggan dan juga penjualan, brand awareness punya banyak manfaat lainnya lho Golden friends!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berikut adalah beberapa keunggulan dari brand awareness untuk bisnis Anda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meningkatkan strategi marketing word of mouth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membangun brand equity atau ekuitas merek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meningkatkan brand credibility atau kredibilitas brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membuat brand Anda selalu terpikirkan oleh konsumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mengenalkan value, misi, dan visi brand Anda ke publik.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membangun koneksi yang lebih personal dengan konsumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membantu pengenalan produk baru dari brand Anda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meninggalkan jejak dan kesan pada konsumen dan target audiens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meningkatkan loyalitas konsumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mendorong repeat order.<\/span><\/li>\n<\/ul>\n<p><strong>Baca juga: <\/strong><strong><a class=\"LinkSuggestion__Link-sc-1gewdgc-4 evyocv\" href=\"https:\/\/www.goldenfast.net\/blog\/word-of-mouth-marketing-strategi\/\" target=\"_blank\" rel=\"noopener\">Word of Mouth Marketing: Pengertian &amp; Cara Penerapannya<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategi_Meningkatkan_Brand_Awareness\"><\/span><b>Strategi Meningkatkan Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nah setelah mengetahui pengertian, fungsi, manfaat, dan cara mengukur brand awareness, pastinya Anda juga ingin tahu bagaimana cara meningkatkannya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nah berikut adalah beberapa strategi terbaik yang bisa dicoba untuk meningkatkan brand awareness bisnis Anda!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Pastikan_Brand_Anda_Konsisten\"><\/span><strong>1. Pastikan Brand Anda Konsisten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bisnis dan brand dengan style dan voice yang konsisten biasanya akan lebih mudah untuk membangun brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jika brand mempunyai karakteristik unik dan konsisten dari kompetitor, pelanggan bisa dengan mudah mengenali dan juga mengingat bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anda bisa melakukan ini melalui style guide dokumen untuk brand yang harus selalu diikuti oleh semua orang terlibat pada bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bukan hanya style dan voice, konsistensi dalam brand logo dan tagline juga sangat penting loh Golden friends!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Pastikan_Tingkat_Kepuasan_Konsumen\"><\/span><strong>2. Pastikan Tingkat Kepuasan Konsumen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jika konsumen Anda merasa puas dengan layanan dan juga produk Anda, tentunya mereka akan lebih mudah mengingat dan mengenal brand Anda nantinya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk itu, pastikan untuk terus memperhatikan tingkat kepuasan konsumen dengan bisnis Anda. Banyak cara yang bisa Anda lakukan untuk memastikan hal ini.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mulai dari memberikan freebies, meningkatkan layanan customer service, sampai memastikan bahwa produk dan layanan Anda memiliki kualitas yang tinggi.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Adakan_Referral_Program\"><\/span><strong>3. Adakan Referral Program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral program adalah salah satu strategi terbaik dalam meningkatkan brand awareness.\u00a0 Dengan strategi ini, pelanggan akan dengan senang hati mempromosikan bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referral referral akan memberikan insentif kepada pelanggan yang merekomendasikan produk Anda dan juga pelanggan baru untuk mencoba produk dan layanan Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan begini, Anda akan mendapatkan pelanggan baru dan juga meningkatkan kesadaran merek bisnis Anda ke pelanggan lama dan baru.<\/span><\/p>\n<p><strong>Baca juga: <\/strong><strong><a class=\"LinkSuggestion__Link-sc-1gewdgc-4 evyocv\" href=\"https:\/\/www.goldenfast.net\/blog\/content-marketing-adalah\/\" target=\"_blank\" rel=\"noopener\">Apa Itu Content Marketing? Panduan Lengkap untuk Pemula<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Penutup\"><\/span><b>Penutup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nah itu tadi penjelasan lengkap tentang brand awareness Golden friends! Bagaimana? Apakah sekarang Anda lebih paham tentang strategi marketing yang satu ini?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness memang salah satu strategi yang mampu membantu brand Anda untuk terus berkembang dan mampu bersaing dengan banyak kompetitor lainnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain itu, kesadaran merek juga mempunyai banyak manfaat lho! Mulai dari meningkatkan penjualan dan kepercayaan pelanggan, sampai membangun kredibilitas brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menarik bukan? Nah selain menawarkan layanan server terbaik, GoldenFast Network juga mempunyai blog informative untuk Anda belajar lebih banyak lagi tentang digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jadi jangan lupa untuk berkunjung ke blog GoldenFast Network ya Golden friends!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berbicara tentang digital marketing, ada banyak strategi dan faktor yang bermain di dalamnya. Salah satunya adalah brand awareness atau kesadaran pelanggan akan merek Anda. Singkatnya, brand awareness adalah sebuah matrik yang mendeskripsikan seberapa familiar atau kenal pelanggan (target audiens) akan merek dan bisnis Anda. Dengan banyaknya kompetitor di luar sana saat ini, kesadaran merek adalah [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2],"tags":[389,388],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-glossary","tag-apa-itu-brand-awareness","tag-brand-awareness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Awareness: Pengertian, Manfaat, &amp; Strategi Terbaik<\/title>\n<meta name=\"description\" content=\"brand awareness adalah salah satu strategi marketing digital yang membantu Anda meningkatkan kesadaran pelanggan akan brand dan bisnis Anda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Awareness: Pengertian, Manfaat, &amp; Strategi Terbaik\" \/>\n<meta property=\"og:description\" content=\"brand awareness adalah salah satu strategi marketing digital yang membantu Anda meningkatkan kesadaran pelanggan akan brand dan bisnis Anda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.goldenfast.net\/blog\/brand-awareness-adalah\/\" \/>\n<meta property=\"og:site_name\" content=\"GFN Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T08:14:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T08:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.goldenfast.net\/blog\/wp-content\/uploads\/2021\/08\/Brand-Awareness-Pengertian-Manfaat-Strategi-Terbaik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amera P. 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